About

Jason Rockwood is a consultant and expert on how participatory culture impacts the business environment.  He has long considered himself a cultural capitalist–someone who understands that businesses have a relationship to customers far beyond the simple transaction of goods and services. In an era when corporate life penetrates every facet of our lives, smart companies understand they must engage with their communities of consumers or be made irrelevant.

A graduate student at MIT’s Department of Comparative Media Studies, Jason studies up-close the impacts of the networked economy on culture and doing business. He also consults with retail brands on how to succeed in the participation economy. This blog is a journal for his thoughts on the subject.
He can be reached at rockwood.jason - gmail.com.